Let your jewelry write your tell-all. Talia created a line of customizable pieces that customers can use to tell a story or represent their mood. Our challenge was to forge a dynamic brand identity that echoed the playful experience that is wearing Talia Jewelry.
A multitude of charms drawn on our many moods—and we wanted to give them each a chance to shine. Using a two-beat system, the names are empowering for a daily boost of positivity.
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All Play & No Pressure
Bold colors, stylized iconography, and interesting outlines come together to represent Talia’s aesthetic—luxury meets freedom. We wanted to capture the adaptability of the brand in the design, while still representing strength and independence.
CONTENT CREATION
We took the opportunity to relaunch Talia’s social media, relating all touchpoints to the brand’s central story. A lighthearted yet elegant feed lets the customer browse and imagine herself with the pieces as if she were shopping in a store.
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Elevating the everyday
We threaded the brand’s story through each photographic style: lifestyle, product, and studio, with every visual expressing the casual elegance of Talia.
BRAND ARCHITECTURE
With retail openings out of the picture, Any Studios needed a way for customers to see the jewelry in action. We activated influencers such as Catwalk Chemist, Jennifer Nam, and more with a combined reach of over 1M users.
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