Amplifying the art of hosting

Tableau is an ode to the hosts and a celebration of the events that bring us closer together. Balancing luxury and accessibility, this new DTC brand’s luxe table linen collections bring fashion to the dining table. We called it Tableau to reflect the brand’s ethos: the table is a canvas where the art of hosting unfolds.

Tableau

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Typeface

Its Not Just What You Say, Its How You Say It

The brand’s signature typeface, an all-caps display serif aptly called Love, elevated the brand’s visual identity with a touch of nostalgia. Its letters’ beautiful contrasts, exaggerated counter-forms paired with thin stems, lead the eye on a rhythm while preserving balance and exuding an air of poise.

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ON THE TOWN

Starting A Conversation

To introduce our luxe-but-attainable approach to the art of hosting directly to guests, we conceived a wheatpasting campaign to showcase the product and brand attitude, with relatable, conversational, mood-setting copy that immerses the viewer in an experience.

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Patterns

These Art-Deco-inspired patterns add an exciting, fashionable flourish to the Tableau branding. Whether it be on social posts, packaging, or even website details, these patterns tell a story of timelessness and sophistication that sets Tableau apart from other homegood or event companies.

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Editorial Shopping Experience

With a nod to fashion editorials and eCommerce experiences, we've developed a “Shop the Look” module for users to make what they see on the photo their own quickly. These shoppable images immerse the user in the atmosphere of the dinner party experience, enticing them to add to cart.

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Brand touchpoints

As the first physical touchpoint between brand and consumer, it’s essential that the packaging exudes the brand feel. Welcoming conversational jargon ubiquitous at dinner parties makes for a memorable, cheeky introduction to the brand. Driving home the luxurious experience, the boxes and wrapping paper are made in Florence, Italy, the same producers loved by leading fashion houses.

Social strategy

High-Value Content To Navigate An Evening

Being a host is about more than providing great food in a beautiful environment—it means creating an atmosphere. We curated bespoke three-hour Spotify playlists to accompany each collection of table linens and set the rhythm of flow for any dinner party. For social media content, social etiquette tips that make any event next-level, from casual cocktails to three-course feasts.

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Looking Forward to the Holidays

The holidays are central events that naturally bring people together, so we designed seasonal-specific brand extensions to capitalize on the opportunity. Incorporating polka dots into the recognizable patterning makes the perfect non-denominational holiday motif: it’s a classic that transcends cultural differences. High-detailed, luxurious packaging exudes the spirit of generosity that is quintessential to the brand.