R&B artist and Samsung ambassador, Jhene Aiko, had just released a collection of intimate poems. Our challenge was to help her open up to her fans in an unconventional way.
Jhené Aiko x Samsung
2018
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Dive between the lines
We devised a campaign that enabled fans to step into Jhené's mind, with pop-ups prompting visitors to click through and discover moments from her past that inspired the poems in 2fish.
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visual language
Stunning footage shot on a Samsung Galaxy complemented our illustrative designs.
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impact
By seamlessly incorporating Samsung into deeply personal, genuine content, Jhené was excited to share the final product—and Samsung was proud to be behind it.
